Chuck Norris stars in QuikTrip commercials

Actor Chuck Norris speaks with the media during a press conference prior to the NASCAR Sprint Cup Series AAA Texas 500 at Texas Motor Speedway on November 6, 2016 in Fort Worth, Texas.

January 09, 2020 at 3:56 pm CST

TULSA, Okla. — Chuck Norris: Oklahoman, action hero and...snack expert?

That’s how he’s being portrayed in a new series of QuikTrip advertisements for the Tulsa-based company’s line of “snackle” foods.

“Look! It’s a snack!”

“It’s a meal!”

“It’s a Snackle,” Norris responds in the 30 second ad. He does so as he descends from the sky in a hot dog parachute while shooting two hot dog cannons at the crowd.

Watch the ad here:

Norris was born in Ryan, Oklahoma, in 1940. He went on to serve in the United States Air Force, where he began his martial arts training. He started a very prolific acting career in 1968. He is perhaps best known for playing the title character for 8 seasons on the CBS drama “Walker, Texas Ranger.”