|Updated: 11/26/2013 1:22 pm
||Published: 11/26/2013 1:21 pm
Black Friday has long reigned above all holiday shopping days.
Now, a new generation of consumers appears to be pushing the calendar.
Millennials and young adults have been the ones leading the way for this Thanksgiving night shopping tradition. It's a lot easier for people this age to ditch the dishes.
Thursday isn't the new black yet, but Thanksgiving is expected to bring in a lot of green.
Last year 35 million shoppers were out, in stores and shopping online on Thanksgiving Day, and retail forecasters are expecting to see just as many people this year.
That's still a fraction of the 97 million shoppers expected on Black Friday, but an increasing number of retailers are acknowledging the earlier kickoff.
The national retail federation said more than half will have Thanksgiving specials online, catering to new shopping preferences and stretching this year's shorter span between Black Friday and Christmas Eve.
Some stores, like Cosco, Sam’s Club and Nordstrom, refuse to open on Thanksgiving.