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"Pop-Up" Restaurants: testing the market in Bartlesville

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Reported by: Brittany Jeffers
Updated: 12/12/2012 10:33 pm Published: 10/19/2012 12:44 pm

The Pop-Up concept is being used by Downtown Bartlesville Inc. to bring potential restaurants and retailers to the downtown area that may not be familiar with the market.

“Our purpose for this is to recruit,” said Chris Wilson, Director of Downtown Bartlesville Inc.

“It’s all about testing a concept, or testing a market for a particular brand of a particular product,” said Wilson.

Wilson said the City of Bartlesville has been very receptive to the concept. Bartlesville will host the second Po Up Restaurant from Oct. 18th-20th at 116 SW Frank Phillips Blvd. The Dan Group is the property owner making the space available. The restaurant being featured is Callaloo’s- A Taste of Caribbean.

Arlick and Katherine Reyes opened Callaloo’s in 2009 near 69th and Lewis in Tulsa but were forced to close the establishment because of construction.

“It was very successful until the construction came and we had to close down,” said Arlick Reyes.

With the help of Downtown Bartlesville, the Reyes’ said they are getting another chance at their dream in a different location. Arlick and his crew have a temporary setup and will be serving a variety of traditional Caribbean-style food to patrons over the course of three days.

“We are testing the market here in Bartlesville,” said Arlick, “It seems to be a very vibrant and prosperous town.’

Arlick said he will consider opening Callaloo’s in Bartlesville depending on the reviews and feedback.

Callaloo’s follows in the footsteps of the first Pop-Up Restaurant, Taj-The Flavor, an Indian Restaurant from Tulsa that was testing the market for a restaurant venture in Bartlesville.

“It was really well received from the first through the third day,” said Ayyappan Subbiah, the owner of Taj. Subbiah said he is now pursuing a lease for an eatery because of the Pop-Up response. “We are close to signing a deal and signing a lease,” said Subbiah.

Katherine and Arlick told FOX23 that they hope the Pop-Up will turn into something permanent so that they can share their culture and love for cooking with the community,

“We are hoping for good feedback,” said Arlick.

Callaloo’s will be open Thursday to Saturday, October 18th-20th. A lunch and dinner menu is available. The meal is $9 and includes a variety or their signature dishes

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