'Buy Broken Arrow' a way to help out sales leakage


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Reported by: Brittany Jeffers
Updated: 9/20/2013 9:54 am Published: 9/19/2013 11:04 pm


A coffee here, and a grocery trip there might seem insignificant, but local leaders say that the money that you spend in communities that you don't live in causes sales leakage.

Vice President of Economic Development in Broken Arrow, Warren Unsicker, told FOX23 that there is currently $1.1 billion in retail sales that is flowing outside the community of Broken Arrow.

"That's a lot of spending power that is going to other areas and counties," said Unsicker.

Unsicker said that a majority of the money spent outside the community is used at restaurants, gas pumps, department stores or grocery stores.

Stephanie Higgins, communications director for the City of Broken Arrow said that local spending, in turn, has a local impact.

"It impacts our police and fire, it impacts our parks and streets it impacts everything that our residents expect us to help give them," said Higgins.

The Broken Arrow Chamber of Commerce will soon kick off a program to keep sales local during the holiday season. 'Buy Broken Arrow' will begin on Nov. 1.

Senior Vice President of the Broken Arrow Chamber of Commerce April Salisbury told FOX23 that the goal of 'Buy Broken Arrow' is to keep tax dollars in the city.
During "Buy Broken Arrow," customers who purchase items from participating stores will receive a ticket and a chance to win cash prizes.

Sailsbury said that the program is beneficial for merchants and customers and makes a difference in the community.

"At the end of the day, it affects your safety, your fire, your police your streets, your park and all the thing you want in the quality of life," said Salisbury.

Linda Berry is the owner of Kay's Gifts in Broken Arrow and has been a participating merchant in "Buy Broken Arrow" for several years. She told FOX23 that the program helps to boost sales during the holidays.

"Right away we see it because people are excited about it," said Berry.

Berry said that she hopes the program will help people to be mindful about where they shop even when the incentives are gone.

"If you live in Broken Arrow, by keeping the money in Broken Arrow we all benefit from the ground up."

The Chamber said that the deadline to register as a merchant for "Buy Broken Arrow" is Oct. 18.


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