On this day in history, April 23


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A print advertisement promoting Coca-Cola's new formula, which was released on April 23, 1985. The "New Coke", as it became called, was a massive commercial failure and was met with overwhelming negative criticism, forcing the company to reintroduce the classic formula less than three months later. (The Coca-Cola Company)
A print advertisement promoting Coca-Cola's new formula, which was released on April 23, 1985. The "New Coke", as it became called, was a massive commercial failure and was met with overwhelming negative criticism, forcing the company to reintroduce the classic formula less than three months later. (The Coca-Cola Company)
Updated: 4/23/2013 11:14 am Published: 4/23/2013 10:52 am


215 BC – A temple is built on the Capitoline Hill dedicated to Venus Erycina to commemorate the Roman defeat at Lake Trasimene.

1343 – Estonia: St. George's Night Uprising.

1635 – The first public school in the United States, Boston Latin School, is founded in BostonMassachusetts.

1661 – King Charles II of EnglandScotland and Ireland is crowned in Westminster Abbey.

1910 – Theodore Roosevelt makes his "The Man in the Arena" speech.

1918 – World War I: The British Royal Navy makes a raid in an attempt to neutralise the Belgian port of Bruges-Zeebrugge.

1927 – Cardiff City defeat Arsenal in the FA Cup Final, the only time it has been won by a team not based in England.

1932 – The 153-year old De Adriaan Windmill in HaarlemNetherlands burns down. It is rebuilt and reopens exactly 70 years later.

1935 – The Polish Constitution of 1935 is adopted.

1940 – The Rhythm Night Club fire at a dance hall in Natchez, Mississippi, kills 198 people.

1942 – World War II: Baedeker Blitz – German bombers hit ExeterBath and York in retaliation for the British raid on Lübeck.

1945 – Adolf Hitler's designated successor Hermann Göring sends him a telegram asking permission to take leadership of the Third Reich, which causes Hitler to replace him with Joseph Goebbels and Karl Dönitz.

1949 – Chinese Civil War: Establishment of the People's Liberation Army Navy.

1951 – American journalist William N. Oatis is arrested for espionage by the Communist government of Czechoslovakia.

1967 – Soviet space programSoyuz 1 (Russian: Союз 1, Union 1) a manned spaceflight carrying cosmonaut Colonel Vladimir Komarov is launched into orbit.

1968 – Vietnam War: Student protesters at Columbia University in New York City take over administration buildings and shut down the university.

1985 – Coca-Cola changes its formula and releases New Coke. The response is overwhelmingly negative, and the original formula is back on the market in less than 3 months.

1993 – Sri Lankan politician Lalith Athulathmudali is assassinated while addressing a gathering, approximately 4 weeks ahead of the Provincial Council elections for the Western Province.

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