• FOX23 Investigation: Spotting fake reviews

    Updated:

    Quick Facts:

    More Americans are shopping online and some sites claim reviews showing up on shopping sites aren't real. 

    So how do you tell if it's a fake review or not? 

    SIGNS THAT A REVIEW MIGHT BE FAKE

    • A review that mentions the full product name multiple times
    • A long, multi-paragraphed review with over the top praise and/or pictures
    • A review written by someone who only leaves five-star feedback for one specific seller
    • A five-star review published before or on the same day a product is listed for sale
    • A review generic enough that it could apply to any product
    • A review that is not associated with a ‘verified purchase”
    • Multiple five-star reviews where similar language is used

    Next Up: