"Pop-Up" Shops: testing the market in Broken Arrow


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Reported by: Brittany Jeffers
Updated: 11/15/2013 1:31 pm Published: 11/14/2013 9:33 pm


It was the kickoff to the holiday shopping season at the 20th annual Holiday Tea-Off in Broken Arrow Thursday.

The purpose is to encourage tax dollars be spent locally and for some the chance to get a new business off of the ground.

Until Thursday the building was vacant, but for the next month it will be full of different pop-up shops.

Many vendors are testing the waters, but FOX23 spoke with a business owner who says pop-up shops have made him want to invest, permanently.

Hugh Holt says the premise behind Okie Dirt is simple.

"We got off of Route 66 in Welston, Okla.,” Holt says. "We have some friends there that live on a dirt road with a clay bank.

Take the shirt, dip it into the dirt, dye it and sell the T-shirts. Pop-up shops in the Rose District give Holt a place to sell the shirts.

"It gives us that interaction to build our name and get it out there," Holt said.

It's working. People filled his temporary spot and checked out other pop-ups.

Other shoppers lined the streets to check out established businesses and restaurants.

The goal is to have people spend local and for the pop-ups to help people like Holt. So far it is.

While this location is a temporary home for his business for the next month he is hoping to set up shop permanently on Main Street.

Hopefully in the next few days we will see how this goes and close the deal.

The pop-up shops will vary throughout the month, but they will be open the same time as other businesses until December 23.


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